Social Media Marketing (SMM) is one of the most powerful marketing techniques around on the web. It is growing at a phenomenal rate, and the most popular examples are Twitter, Facebook and YouTube. Those in the know are beginning to find ways to use SMM to promote their companies and products, and are gaining access to millions of web users worldwide who log in daily to check their Facebook accounts. Twitter make it even easier with a facility where you can log in and 'tweet' wherever you are by mobile phone - just imagine the amount of traffic Twitter generates!
In brief, social media sites are a way for users to get in touch, share information and stay in touch with friends, colleagues etc via the web using text, email, photos, videos etc In each case, each user creates an account or profile on the social media site which often lists hobbies, jobs, likes, dislikes etc. You can then create your own account and use the in-built search facility to look for like-minded people, graduates from your high school, etc and then get in contact.
Now, think about how you might be able to use this concept to promote your company... if you're able to search geographically for people with defined likes and dislikes, you can then build a list of those who might be interested in your product. BEWARE though, there are rules which you must abide by if you want to succeed in this field, and NO DIRECT SELLING is one of them!
So how do you use SMM in your marketing strategy? I'll be bringing you a free guide to how to monetize SMM very shortly. This guide has been written by an expert in the field who's spent years researching his craft. His methods are foolproof and simple to follow, so watch this space......
Friday, 17 July 2009
Social Media Marketing explained
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This is absolutely one great read. You have initially established the important role that social media plays in internet marketing and search engine optimization. Can't wait to read the next posts!
ReplyDeleteHi Deborah
ReplyDeleteGreat to have such a positive comment on this important subject.
Thanks!
Susie