Trying times call for measurable online marketing tactics

Most companies have cut their marketing budgets by around 20% in these trying times, and those in small business are really suffering.  Don't panic though - there's still plenty you can do with a reduced marketing spend.

• Look at social media technology - research it, use it, and MEASURE it


• Use email marketing efficiently - MEASURE and split-test as much as possible

Above all, get smart - MEASURE everything you do, focus on what works and cut out the rest!  Get more value from your marketing by following this simple principle.

By concentrating on measurable online marketing campaigns, you can cut your costs and still see what's driving your sales.