I recently read an article which insisted that the economic downturn is almost over, and therefore the most important issue for small business owners was to ensure their online shopping carts were ready to process the enormous amount of traffic which will signify the end of the credit crunch. Oh, if only it were that simple!! I love the thought that a
huge wave of online sales will effectively break overnight at some given point in the future, and all I need worry about is whether my site server can handle the volume of sales! Unfortunately, my 30 years' experience in small business marketing tells me it just won't happen like that.
Nevertheless, the point about reviewing your online shopping cart is a good one, particularly in light of the fact that the current economic climate is producing more savvy online browsers rather than shoppers, who take much longer and do more research before making a buying decision, if at all.
With this in mind, I've been asked to conduct some research on small business e-commerce sites. So, would you buy from this website? I look forward to your comments.
Thank you.

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