Great marketing books for the small business owner - Part I

As it's coming up to Christmas, I want to feature a couple of books I've read which should be on your Christmas present wishlist because they're full of great reading matter for the small business owner.

The first "Advertise, Promote, and Market your Business or Web Site with little or no money", written by Bruce C Brown (2006) is packed full of do's and don'ts of internet marketing.  Updated in 2006, it's still very relevant and is wonderfully easy to read.  Written for the small business owner who doesn't have an IT or Web Design department, and is limited on technology budget and knowledge, this book is an excellent starting point for startups, new Internet entrants, or businesses looking to better their current efforts (latter quote from Jai Merchant, Senior Business Consultant, Internet Marketing Logic, Inc.

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