Here's a brief review of the second book which ought to be on your Christmas list...
The Internet and social meda have transformed the way companies communicate with consumers. The New Rules of Marketing and PR shows you how to leverage the potential of Web-based communication to build a personal link with your market. Forget old advertising tactics that don't work online. Adopt the new rules and start a profitable relationship with your buyers and those who influence them.
Written by David Meerman Scott in 2007 and totally updated in 2009 with new sections on social media, "The New Rules of Marketing and PR - how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly", is a must-read for professional marketers and business owners alike.
Click here for more details.
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